Release Date: 22 June 2015
Format: LP Vinyl
|HOLYCHILD The Shape Of Brat Pop To Come Limited Vinyl LP
HOLYCHILD formed in college, found their artistic inclinations were in sync, and began making music together. Sure, there’s more to that story—a long trail of events that stretches from New York art galleries to the sun-baked streets of Los Angeles, where the duo now lives. But both members, Liz Nistico and Louie Diller, are far more concerned with the “why” behind their twisted electro pop creations than the “how” of where they are today.
Although in the past they have described their music as the halfway point between Katy Perry and Björk, the pair is more likely to name-check F. Scott Fitzgerald, Hemingway and Bukowski when describing their glittery dance tunes. The classic authors subverted the written form in order to make readers question their assumptions—why can’t they do the same thing with music? HOLYCHILD call their genre of music, brat pop. Their manifesto is simple but intense.
“It’s experimental pop, it’s often sarcastic, and it’s pretty thick with social commentary,” says Nistico. “If you make music within pop form, and just having poppy melodies, people are used to consuming that. People will consume that easily with no difficulty. If you are saying something beyond that, that’s when you can make people think. We definitely want to reach a very large audience and make them think differently, whether it be about gender roles, or the social economic status of the U.S. right now.”
But don’t expect HOLYCHILD to waste too much time preaching. From touring alongside the likes of Passion Pit and MØ, to turning NYC's Museum of Modern Art (MoMA) into an electro pop rave, they’re out to make the kind of music that’s aimed in equal parts at the intellect and lust.
“I feel like it’s safe to say, brat pop is one-half rebellion and one-half entertainment,” adds Diller. “We’re not in it to spoon-feed people, but we are in it to entertain, put on a show, make people happy and make people move.”
On their debut album The Shape Of Brat Pop to Come, the pair takes on nothing less than the ideas of power dynamics and inequality—be it racial, social status, or gender-motivated. The beats are wild (thanks in no small part to Diller’s stint in Cuba studying Afro-Cuban drumming), and the tongues are placed firmly in cheek.
“On one hand we use sex to sell things,” she muses. “We’re drawing people in by being like, “Look! Sex sex sex!’ And then raising the thought of, ‘Sex sells! Why do you buy into that?’ That concept is really fascinating to me. It’s definitely hypocritical, but at the same time I feel like we’re all hypocrites.”
Nistico assures that while their message is clear, it’s not definitive. After all, we’re all humans, right? At the end of the day HOLYCHILD is about posing questions—not providing answers.
1. Barbie Nation
2. Nasty Girls
3. Happy With Me
4. Tell Me How It Works
5. Running Behind
6. Money All Around
8. Plastered Smile
9. Best Friends
10. Diamonds On The Rebound
11. Regret You